Empowering Youth for a Brighter Future by You Empower Society

In today’s competitive job market, having technical knowledge alone is not enough. Employers increasingly value candidates who possess a combination of life skills, employability skills, communication abilities, digital literacy, and financial awareness. Recognizing this need, the Magic Bus India Foundation, in partnership with the National Skill Development Corporation (NSDC), has launched a transformative initiative under India’s first Skill Impact Bond for Sustainable Employment of Youth. The Life Skills Based Employment Linked Programme is designed to bridge the gap between education and employment by equipping young people with the tools they need to succeed in the workplace and beyond. What the Programme Offers The initiative focuses on a holistic development approach, ensuring participants gain both technical and personal growth skills. Key areas of training include: Life & Employability Skills – Building confidence, teamwork, problem-solving, and adaptability. Communicative English – Enhancing verbal and written communication for professional environments. Digital Literacy – Training youth in basic computer operations, online tools, and workplace technology. Financial Literacy – Providing essential knowledge of savings, budgeting, and responsible financial management. The program not only prepares participants to find jobs but also empowers them to build sustainable careers. Unique Features of the Programme Free Job Placement Support – Every candidate receives dedicated placement assistance, connecting them with reputable employers. No Hidden Charges – The training is offered at no cost to participants, ensuring equal access to opportunities. Industry-Relevant Curriculum – Designed in collaboration with NSDC and industry partners, ensuring that participants are job-ready. This structured, outcome-based model ensures that every young individual trained through the program can aspire to long-term, meaningful employment. The Role of Skill Impact Bond This initiative is part of India’s first Skill Impact Bond (SIB)—a groundbreaking financing model that ties funding to measurable outcomes. Instead of traditional funding, where money is allocated upfront, the SIB ensures accountability by linking investments directly to job placements and sustained employment. This results-driven approach ensures that resources are utilized efficiently and that youth truly benefit from the training. A Vision for Sustainable Employment The Life Skills Based Employment Linked Programme is more than just a training course—it’s a pathway from childhood to livelihood. Magic Bus India has always championed holistic development, and this initiative further reinforces its mission to break the cycle of poverty by empowering young people with opportunities for secure and dignified work. By nurturing essential life skills, the program ensures that participants are not only employable but also resilient, adaptable, and prepared to face the challenges of a rapidly changing global economy. Enabling Youth in Kolkata and Beyond One of the program centers is located at:357, Rajdanga, Shantipally, Sector J, Sarat Park Road, BF-41, Kolkata – 700107. Interested youth can register, undergo training, and benefit from free placement services. The initiative has already created significant impact by enabling thousands of young individuals to secure employment in industries ranging from retail and hospitality to IT and services. Conclusion The Life Skills Based Employment Linked Programme is a shining example of how partnerships between NGOs, corporations, and government bodies can create long-lasting impact. By focusing on employability, communication, financial literacy, and digital knowledge, it addresses the real challenges that young people face when transitioning from education to employment. As India’s youth continue to shape the country’s future, such initiatives play a crucial role in ensuring that every young person has the chance to succeed, contribute meaningfully to society, and break free from the cycle of poverty.

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